Gotcha began in 2017 in Australia with a simple but bold idea: To elevate bubble tea from a quick street-side drink to a premium, crafted experience.

At a time when few believed in "premium bubble tea," our founder saw an opportunity. “People were starting to care about what’s in their drink and how it’s made,” he recalls. “We take bubble tea seriously.”

With a background in mechanical engineering and industrial design, our founder set out to reinvent the process. He developed Gotcha’s signature brewing and quick-shake machine, a game-changer that cools a hot brew in just 0.5 seconds. It wasn’t just about speed; it was about precision, quality, and making every Gotcha cup stand out.

His vision extended beyond the drink. He personally shaped the look and feel of Gotcha stores to reflect the brand’s values. “We want to create a space of warmth and belonging, where everyone feels welcome,” he says, and that’s exactly what each Gotcha store offers today.

From humble beginnings, Gotcha has grown into a beloved bubble tea brand across Australia, recognised by Time-Out as the best bubble tea in Australia. Gotcha continues to lead with innovation, heart, and a passion for redefining the bubble tea experience.